What types of direct mail are my clients going to receive?
If you are a fully configured companion animal practice, Covetrus is sending postcards on your behalf to clients without an email address, or with an invalid email address, in your practice management software. This service is offered as an enhancement to Client Engagement emails, focused on increasing compliance and boosting practice revenues.
These mailings offer a one-time use coupon code for 30% off sitewide and are funded by Covetrus.
How often will my clients receive a postcard?
One postcard will be sent per month, September through December of 2021, with the exception of November when an additional postcard is sent during Cyber Week. We are allocating 350,000 postcards per month across all eligible clients, which means that not all eligible clients will receive a postcard during every send.
Once a client provides an email address or makes a purchase through the storefront, they are no longer eligible for additional postcards.
Is there an expiration date on the offer?
Generally, the offers will expire at the end of the month of the send. For example, the offer on the September postcard will expire 9/30/21.
Will my clients know that the postcard is coming from our practice?
Yes. The postcard will include your practice’s name and branding, the URL for your online pharmacy, and a scannable QR code leading clients directly to your storefront.
How can we ensure that postcards are going only to current clients and that they will not go to a client on the Do Not Mail list or who have opted out under state data privacy rules such as CCPA?
Only active clients of fully configured practices will receive postcards. Some exclusions apply, including deceased pets, clients of equine/feline/specialty-only practices, and those clients who are restricted by the “Do Not Mail” or have opted out by submitting a data privacy request.